Custom Media has joined forces with ProPlus Data for ABM and ABX Services in APJC region

Custom Media, an award-winning B2B marketing agency based in Tokyo, Japan, has entered a partnership with PROPLUS DATA, a data insight and prospect intelligence company based in Pune, India and Tokyo, Japan, to improve their delivery of account-based marketing (ABM) and account-based experience (ABX) services to its clients.

Custom Media, which has more than 15 years of experience working in the Japanese market and has been increasingly working with overseas B2B clients who are looking to enter or expand in the local market, has been using ABM and ABX approaches to help these clients achieve success in the local market.

Proplus Data, a leading provider of ABM and account-based experience services, harnesses advanced Prospect intelligence and insights that ensure 100% accuracy, ensuring precise targeting in high-profile campaigns and empowering our clients to tailor results to their target audience.

ProPlus data’s approach begins with meticulous contact & firmographic insights, ensuring a deep understanding of our client’s unique needs and goals. We then move to delivering contact, technographics and intent insights, while also using the company’s patented Next Tech Purchase that provides a curated list of accounts that are in-market for adoption of new technologies to shape our clients ABM strategy. Finally, using electronic direct mail and voice verification, we confirm interest and deliver directly targeted messages.

End-to-End ABM Execution

Through our partnership with leading B2B agency Custom Media, based in Tokyo, Japan, we’ll help you plan and deliver impactful ABM programs that identify, engage, and connect with buying parties through multi-channel campaigns tailored for target accounts.

Make use of a full suite of digital marketing services, from strategy and content development, web design and development, and graphic design to social media management, performance marketing, and media planning and buying. Localization to multiple Asian languages is also supported.

ABM Strategy

Persona Development

Persona Development

Craft comprehensive personas that are based on job roles, pain points, and buying behaviors of the key decision makers and influencers at the organizations that you’re targeting.

Content Strategy

Content Strategy, Development, and Localization

With more than 15 years of experience in content creation and localizing, the Custom Media team can help you craft messaging series that speak loud and clear to your target audiences, in a variety of languages.

Channel Strategy

Channel Strategy

We help you build an approach that reaches the right people with the right message using the most effective medium, allowing you to nurture and convert high-value accounts.

Media Planning

Media Planning and Buying

Plan targeted campaigns and buy media across a wide variety of platforms, allowing you to execute sophisticated cross-channel approaches for maximum impact.

By integrating our specialized ABM and GTM data solutions with Custom Media's expertise in humanizing B2B brands through storytelling, as well as its award-winning content marketing strategies, we can elevate ABM and ABX campaigns to new heights.